zalora recently opened their digital interactive flagship store at ion orchard, taking online shopping experience offline. the shopping experience in zalora is quite different unlike the usual physical stores. the products in-store are curated and customers can pick out the items they want to try on, with samsung as their tech support, customers can purchase using the computers or the samsung galaxy tab provided.
i think what really draws me into the whole concept is that i would be able to try on the clothes first before deciding if i should make a purchase. as fit and quality is very important to me, it is a plus point to know where my money is spent at.